Are you technologically challenged? In a world of rapid change where social media, online platforms, and virtual reality are transforming the very essence of civilization; any person or business falling short of the requirements to survive in the digital age is basically technologically challenged. But there is hope. Here are five reasons why you should absolutely embrace social media marketing.
Be a notable landmark in the digital world
In 2013, “selfie” was nominated by Oxford Dictionaries as the word of the year. What others perceived as the mere initiation of a technologically savvy term into the mainstream discourse soon became more than just a trend.
The “selfie” set precedence to the modern world’s increasing dependence on the internet and the variety of tools to access its power.
The simple selfie event is a milestone in the history of digital evolution and how it has revolutionized the very language of how we think, act and connect. The social media buzzword took center-stage in the lexicon of modern humanity. The selfie and what resulted from it relayed the impact of social media and the rising importance of technology in our day to day lives.
Few have been able to reap the benefits of this game-changer and many refuse to accept the law of the digital jungle.
Businesses delaying the integration of social media marketing to their present strategy are incurring huge losses. What’s more, the tendency to neglect upgrading existent business plans with the latest digital marketing trends can also impede your business success.
The survival of any business in modern times is largely dependent on how they overcome old prejudices and attain healthy adaptability to technological change.
If you find it hard to accept the changes in thinking and conducting business that has been wrought by social media — then it is high time you modify your thinking and transform your business plans to achieve optimum benefits.
Here’s a list of 5 important reasons why you should definitely embrace social media marketing:
1) Promote Your Brand
Social media is the best place to grow your brand. Your main objective should be to put your brand out there and promote it as well as you can.
Start with a plan, research your market, and wisely put up your content on LinkedIn, Facebook, Twitter, Instagram, etc.
Your clients are spending quality time on the internet and social media, surfing for things they like or are interested in. Having your brand present in these spaces gives you valuable visibility.
With the advent of modern technology, the masses have started relying on social media for more and more information. Today everything from what the latest trends in fashion are, to which café is nearest to your location can be found with a few clicks on your phone.
Not having a social media presence can prove lethal for your brand value and push you to obscurity. When people are following you on social media and engaging with your content, it ultimately boosts your brand awareness and gives you the ability to focus on other aspects of your business.
2) Enhance Lead Generation
The main target of any business is to generate as many leads as possible. Marketers have been proclaiming the importance of social media marketing for some time now and have actually ranked it as the most effective tactic used for improving lead generation.
Social media is the apex method when it comes to interacting with brands and researching new products or services for those countless people who spend their time on the internet. The simple trick to get more leads is to establish a social media presence and then continue to nurture your marketing strategy with only a little effort.
Do not forget to optimize your profile, create user-friendly and personalized content and most importantly build great offers and incentives to convert those leads.
Social media is one of the defining factors in how people purchase products. It is extremely difficult to achieve maximum lead generation by ignoring the benefits of social media.
Today, when more than 4.5 billion people are using the internet at the start of this year, it will definitely determine the success of your brand’s marketing strategy.
3) Build Community Relationships
Customer loyalty is the key to the success of any business. With social media, businesses are able to speak directly to their customers and connect on an intimate level. When a business is able to engage with its customers in a constructive manner, ensuring better services and products becomes an easy task.
The best aspect of communicating through social media is the plethora of creative methods one can use to have a conversation or other forms of interaction. From conducting contests to stream live videos, sharing stories, informing updates, and much more.
Social media is where a marketer can let her imagination run wild.
However, it is important to keep in mind internet protocols and analyze the kind of reaction you get from your audience. By closely studying audience reaction, set up a channel of personalized communication through a variety of social media handles for your products and services.
Businesses should also utilize the ability to respond as soon as possible whenever their customers search for necessary information. With this, maximizing the satisfaction of customers and addressing their grievances becomes more efficient.
The satisfied customer will ultimately help improve the loyalty of your customers exponentially.
Traditional mass media is slowly becoming less relevant with every passing day. To have a personal one to one engagement with customers is nearly impossible to hold, using the old formats of business communication.
Social media fills this gap in the market by creating a platform for businesses to build communities around their brands using the latest technology and digital innovation.
4) Promote Multi-channel Campaigns
Businesses these days have the opportunity to tap into a generation of shoppers, who are consuming quality content through multiple platforms. Social media has enabled consumers to effortlessly move quickly between channels.
Your customers can roam freely from websites to social media, from email or messenger, and retrace their steps back to social media again. Every channel becomes a host to whatever campaign you run. In other words, for the same amount of effort you put on every campaign, you can get double, triple, or manifold profits.
Be sure to make your social media marketing strategy more powerful by making multi-channel marketing an integrated part of your business initiatives and strategy. Using these cutting-edge tricks, you can boost website traffic, by luring inbound traffic to your site.
Each and every social media handle is that you have is a potential key to unlock your website. Each post is a new door to provide content. Therefore, show visitors and followers why they should visit your website through social media marketing.
5) Nurture Your Networks
A research conducted by Crowdtap on 3,000 people illustrates that 64% of those surveyed use social media to find ideas and inspiration for shopping. Look around yourself and examine the number of people relying on online shopping through social media. You will definitely see a rise in the numbers that have kept on increasing in the last decade and reached its peak this year.
You already recognize social media as an impactful marketing tool on its own. All these benefits are additionally complimented by social media direct messages. They personally support and reinforce your branding on many channels simultaneously, by providing you with the opportunity to reach your audience at any time and any place.
Stringent focus on customer feedback is a must-have to succeed in any business; the same is applicable to social media marketing. Traditional methods of networking and feedback procedure are only enhanced by social media.
The ideal deal for community management is organic campaigning. However, paid campaigns can also be used for that added extra audience reach. Use customer data generated by all the active users on social media and engage with your followers.
When you engage with your followers, you can learn more about who is your target your customers, and reach out to them to know more about each other.
You will also gain insight into what they like to spend their time on and what interests them. Don’t forget to keep close eyes on your competitors and industry peers. What your competitors are doing can dramatically improve the effectiveness of your content, advertising, and messaging. Copy or improve upon what they are doing.
Social Media Marketing is a no-brainer
Staying aloof from the wonders of technology and focusing only on its ill-effects will get you nowhere.
With every passing day, your business will find it hard to survive in this highly competitive world, where social media presence is the new currency. Those who are slow in the uptake to embrace technology in business continue to suffer. T
o thrive in this digital era it’s imperative that you utilize the power of social media marketing.
In order to keep up with the changing world, stop being technologically challenged and proactively enrich your business commitments with a seamless social media strategy
Learn as much as you can about social media management and advertisement and keep up with modern times.
Image Credit: Andrea Piacquadio; Pexels
Founder & CEO of Digital Polo
Aditya, through his company Digital Polo, has reached the zenith of brand-design expertise by delivering true value to brands & marketers. He believes that every brand deserves to unlock its true branding prowess. Through Digital Polo, he aims at comprehensively serving the same.